Prodiet

Logo Designing

Social Seed partnered with Trophic Wellness, a company that is in the business of manufacturing and marketing of nutritional supplements under the brand name “Nutricharge” a wellness supplement brand to design the packaging of their new product category, Protein Milkshake called “PRODIET”.

Rooted in the brand intent, the concepts for packaging started with the truth- What is the purpose of the product and then we delved into exactly how these products were made – the precision of science, a chunk of natural ingredients and a whole lot of thought. We surveyed people’s expectation of what they wanted from their healthy milkshake, and what we discovered wasn’t surprising. That Health & tastes comes first followed by the convenience. And that was what our packaging simply had to convey. After many design explorations, the result was a combination of months of deliberation and detailed work. Our packaging accommodated our consumers foremost desire when they have protein milkshake –Health, taste & convenience.