House of Protein – HOP

Branding, Visual Identity and Packaging

HOP is a brand concept for “Healthy On-The-Go Protein Meal”. The idea was born out of concern for educating the consumer to lead a fast-paced life, the daily requirements of protein intake in order to lead a healthy and well-balanced life. A plant-based protein that is natural, gluten-free, organic and can be consumed anywhere, any time of the day.

The main objective was to communicate that “Healthy can be fun, unique and easy “. It’s modern and aspirational.

The selection of design and illustrations, colours, material and cup shape followed this specific need of communication directed specifically to the young, fit and conscious millennials.