Handitizer

Packaging

The pandemic brought the world to a halt but Handitizer, a leading manufacturer and supplier of personal hygiene products decided to launch the Disinfectant Spray in order to capitalise on the rising demand for the product. They asked us to update their packaging to be more relatable to the situation while staying true to the spirit of their brand essence.

Based on insights from the brief, we suggested a packaging design that represents the brand by looking informative, reliable and effective. We wanted to design something fuss-free that speaks directly about the purpose and usage of the product. Hence, we added clear visual identifiers i.e. vectors of the items in the packaging that can be disinfected easily using the spray for the better recognition of the functional value of the product. The colors blue and white are typically associated with health, cleanliness, credibility, trust and professionalism.