Arogamic

Branding, Visual Identity and Packaging

Arogamic is a new line of aromatherapy-based products that use organic essential oils made from plants and flower extracts to holistically heal and improve the health and well-being of the person. 

When we were briefed that we need to build the brand from the ground up, starting with the brand name, moving into a logo and, finishing off with product packaging, we turned our attention to creating a brand identity that would reflect the heart of the brand, while appealing to the ideal customer base.

Perusing through the brief, ideal customer understanding, target market and the core USPs of the product, we chose a visual design to be hand-painted flowers depicting the natural element and color palette that stuck largely to floral-inspired colors since much of the aromatherapy line is about embracing the essence of each herb and botanical.

They have 5 different variants - Bliss, Energy, Deep Sleep, Stress Relief and Cramp Free is made by blending quality essential oils into magical blends that each set a specific mood and purpose. So, it was important to distinguish each section with its own colour, while ensuring that the palette worked together as a whole.